ferrari logo design history Fiat logo Skoda history Chevrolet corporate logo picture image

Fiat logo

Fiat car logo history design

The FIAT name is an acronym for Fabbrica Italiana Automobili Torino (Italian Car Factory of Turin), founded in 1899. As the company began, a special poster was created to celebrate the event. At the top left of the poster, the artist includes a small parchment containing the company name. This very elaborate design becomes the first logo. After several redesigns, the FIAT logo was simplified, becoming circular, with the name in red on a white background. The stylized laurel garland around the outside is intended to celebrate FIAT's victorious participation in the first competitive motor races. Starting in 1968, the corporate logo featuring four blue rhombuses was adopted, but at the end of the 20th the company decides to return to old style logo. So, in 2006 a new FIAT logo was launched, seen for the first time on the Bravo, and set to be used on all future FIAT vehicles. Fiat explains the return to the old style by saying that the new logo is "designed to convey ongoing change, a sign of the past re-written in a modern key, which is particularly representative of Fiat today, a brand which is focused towards the challenges of the future, but also proud of its historical identity". The new FIAT logo is designed to sum up the mission of an Italian company that for over one hundred years has been building good-looking cars that are accessible and capable of guaranteeing the best quality of everyday life.

Ferrari corporate logo

Ferrari is an Italian car manufacturer involved in the Formula One World Championship. The company was founded by Enzo Ferrari in 1929. The famous symbol of Ferrari is a black prancing horse on yellow background, usually with the letters S F for Scuderia Ferrari. The jumping black horse is known as "Rampante Cavallo." The horse on the emblem honors an Italian flying ace named Francesco Baracca, who lost his life in World War I.

The vibrant black silhouette of the Ferrari horse also represents the popular belief that a horse on the top of a car would always guide its driver to victory. Another assumption suggests Baracca copied the jumping horse design from a shot down German pilot who had the emblem of the city of Stuttgart on his plane. This horse theme comes from the origins of the city's name Stutengarten, an ancient form of the modern German word Gestut, which translates into English as stud farm and into Italian as scuderia. Ferrari has used the Cavallino Rampante on official company stationery since 1929, while the yellow background was added to honor Modena - as yellow is the city's historic color.

Skoda corporate logo

Skoda Auto has presented the new corporate identity and unveiled new logo at the Geneva International Motor Show 2011. The new logo claims to reflect the Skoda's new design language and the start of a new era in the company's brand development. In brief, the new logo has kept the same lines, with the indian arrow in the middle, but without the Skoda Auto text. The icon is featured in green to emphasize Skoda's focus on ecology and environment.

Skoda car logo design

Following on the footsteps of Nike and Apple, there is a certain trend lately in loosing all the clutter and even wording and building on a strong and memorable symbol. When trying to be unique and recognizable, the best thing to do is to attribute yourself not another word, but a strong image that you could transform into a powerful mark. We've seen this done recently with Starbucks Coffee (they have also got rid of the wording in the logo and kept only the siren as an identifiable icon) and Skoda Auto seems to be following on the same design and branding path.

Building on the tag line message, "simply clever", Skoda Auto updated its logo into a smart and powerful mark, with simplicity and friendliness as the key concepts. The indian arrow has been kept, updated and pushed forward as the main design element, and in my opinion, it is a symbol strong enough to support the image of Skoda Auto brand.

My only concern is, that with the new logo, Skoda Auto lost some of the elegance the previous mark had. By emphasizing the simplicity, the friendliness and the "Go Green" concept, the new logo has become less classy. The updated green color in the logo has become less powerful and it's somehow lost itself in the environmental sea. Only the time will tell.

It's always an interesting fact to look at a company's logo history and the Czech motor company had an amazing journey in this respect. With few exceptions, Skoda logos were always elegant at some extend, this being an argument to my comment above.

Chevrolet corporate logo

Chevrolet Logo design history

Chevrolet, a brand of General Motors also known as GM, completed one century of existence this year. Over the past 100 years, Chevrolet has built a beautiful story in the world of automobiles. Fruit of the passion for cars and the determination of the young Swiss rider Louis-Joseph Chevrolet, the company with his lastname, Chevrolet, started in 1911. Born in La Chaux-de-Fonds, Switzerland, at Christmas 1878, he co-founded the brand - which was called Chevrolet Motor Car Company of Michigan - with the entrepreneur William C. Durant. During these one hundred years of existence, the brand has gone through several redesigns.

Tuesday, August 28, 2012 by deivam P Mohanraj · 0